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Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features: - Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered. - End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.

Michael Collins is one of the most famous figures in Irish history. A farmer's son from West Cork, he became the most wanted man in the British Empire, a minister in the first Irish government and Commander-in-Chief of the Irish army. Action-packed and full of information, this new biography for young readers follows Michael as he takes part in the 1916 Easter Rising, plans a guerrilla Today's Public Relations : An Introduction download book war against the British and helps to negotiate the treaty that led to the Irish Civil War. The story ends with the ambush at Beal na mBlath in County Cork during which Michael was killed by his former comrades. 101 LIFE MORE SKILLS GAMES FOR CHILDREN: LEARNING, GROWING, GETTING ALONG (Ages 9-15) is a resource that can help children understand and deal with problems that arise in daily interactions with other children and adults. These games help children develop social and emotional skills and enhance self-awareness.

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Author: Robert L. Heath,Timothy Coombs
Number of Pages: 560 pages
Published Date: 21 Dec 2005
Publisher: SAGE Publications Inc
Publication Country: Thousand Oaks, United States
Language: English
ISBN: 9781412926355
Download Link: Click Here
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